M·A·C Overhead Signage & Display
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| The brand objective |
- The interior fit-out specialist needed to create bold displays that appeal to young consumers, and that can be recognised from the other side of the store, without overwhelming the product on display
- Deliver a complete brand experience
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| The technical challenge |
- To produce acrylic panels integrating perfectly with the other bold elements of the display
- Create consistent quality across different executions
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| The solution |
- Apresto produced stunning shaped acrylic panels matching the brand colours.
- Apresto also executed a striking backlit pelmet signage, an acrylic wall display and transparency boxes presenting make-up styles appealing to the target audience
- This quality work achieved the design’s desired result: a highly visible classy kiosk and counter delivering strong branding, a premium look and feel, and an effective and attractive product presentation using light box photography
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